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本附件包括：- Financial Times Prentice Hall,.Strategies for E-business - Creating Value through Electronic and Mobile Commerce.[2004.ISBN0273688405].pdf
<P><STRONG>Strategies for E-business: Creating Value through Electronic and Mobile Commerce </STRONG></P>
<P><IMG src="http://pixhost.eu/avaxhome/avaxhome/2007-05-17/0273688405.jpg" border=0></P>
<DIV class=center><B>Strategies for E-business: Creating Value through Electronic and Mobile Commerce (Concept and Cases) by Tawfik Jelassi (Author), Albrecht Enders (Author)</B><BR>Publisher: Prentice Hall (October 14, 2004) | ISBN-10: 0273688405 | PDF | 4,4 Mb | 672 pages</DIV>
<P><BR>Do you want a book that links e-business to overall corporate strategy? That has case studies that investigate the dot.com phenomenon as well as the ‘dot.bomb' disasters? This important new textbook offers a framework for freeduan.com comprehensive e-business strategy formulation based on rigorous and time-proven concepts from the field of strategic management, adapted to the specific context of e-business.<BR><BR>Ideal for MBA students, upper-level undergraduates and practitioners, Strategies for e-Business provides the reader with tools for analysing 28 original case studies, examining how companies have developed and implemented electronic and mobile commerce strategies.<BR><BR>The cases are contributed and researched by acknowledged experts and have been chosen to represent a range of industries including banking, retailing, media, education, manufacturing and advertising in Europe and beyond.<BR></P>
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