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Marketing segmentation

At a glance

List and discuss the major levels of market segmentation and bases for segmenting consumer and business markets

Explain how companies identify attractive market segments and choose a market-coverage strategy

Discuss how companies can position their products for maximum competitive advantage in the marketplace

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• stp.ppt

2007-7-9 07:12:00 ÉÏ´«

Marketing segmentationÊг¡Ï¸·ÖÓ¢ÎÄPPT

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