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会议名称(英文)： Workshop on Data Mining in Marketing DMM'2013
所属学科： 计算机应用技术,应用经济学
开始日期： 2013-07-19
所在国家： 美国
所在城市： 美国
具体地点： New York
主办单位： Institute of Computer Vision and applied Computer Sciences
摘要截稿日期： 2013-03-20
E-MAIL： info@data-mining-forum.de
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会议网站： http://www.data-mining-forum.de/w_marketing.php会议背景介绍： In business environment data warehousing - the practice of creating huge, central stores of customer data that can be used throughout the enterprise - is becoming more and more common practice and, as a consequence, the importance of data mining is growing stronger. Data mining allows indeed to extract the most important information from such vast data and to uncover previously unknown patterns that may be relevant to current business problems, thereby helping business managers to transform data into business decisions.
In marketing data mining has several and profitable applications. It can help to identify market segments containing customers with high-profit potential, and then build campaigns that favorably impact their behavior; to detect customers dissatisfied and ready to leave, and then align campaigns more closely with their needs; to outline profiles of prospective customers, and then increase the response rates of the acquisition campaigns, and so on.
征文范围及要求： Topics of interest include (but are not limited to):
Applications in Marketing
Methods for User Profiling
Mining Insurance Data
E-Markteing with Data Mining
Logfile Analysis
Churn Management
Association Rules for Marketing Applications
Online Targeting and Controlling
Behavioral Targeting
Juridical Conditions of E-Marketing, Online Targeting and so one
Controll of Online-Marketing Activities
New Trends in Online Marketing
Aspects of E-Mailing Activities and Newsletter Mailing
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