Emerald英文文献2篇

1.【作者(必填)】Soo Jiuan Tan

【文题(必填)】Strategies for reducing consumers’ risk aversion in Internet shopping

【年份(必填)】Journal of Consumer Marketing，1999， Vol. 16 Iss: 2, pp.163 - 180

【全文链接或数据库名称(选填)】http://www.emeraldinsight.com/jo ... 9&show=abstract
2.【作者(必填)】V-W. Mitchell

【文题(必填)】Understanding Consumers’ Behaviour: Can Perceived Risk Theory Help?

【年份(必填)】Management Decision, 1992,Vol. 30 Iss: 3

【全文链接或数据库名称(选填)】http://www.emeraldinsight.com/jo ... rstanding+Consumers

Strategies for reducing consumers’ risk aversion in Internet shopping

Understanding Consumers’ Behaviour: Can Perceived Risk Theory Help?

jigesi 发表于 2013-1-29 01:10
Understanding Consumers’ Behaviour: Can Perceived Risk Theory Help?

you're always so helpful