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Word-of-Mouth Processes Within a Services Purchase Decision Context

Added by	fjellstrom
Item Type	Journal Article
Title	Word-of-Mouth Processes Within a Services Purchase Decision Context
Author	Bansal, Harvir S.
Author	Voyer, Peter A.
Abstract	Investigates the processes of word of mouth within a services purchase decision context.  Role of interpersonal influences in the traditional word of mouth models based within the noninterpersonal paradigm; Impact of interpersonal and noninterpersonal forces on the influence of word of mouth on service purchase decisions; Effects of noninterpersonal forces on interpersonal forces; Managerial implications and avenues for future research.
Publication	Journal of Service Research
Volume	3
Issue	2
Pages	166
Date	November 2000
Journal Abbr	Journal of Service Research

Journal of Service Research-2000-Bansal-166-77.pdf (150.51 KB)

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