[文献] All That Is Users Might Not Be Gold: How Labeling Products as User Designed Back [推广有奖]

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manuel3 发表于 2013-9-11 13:04:32 |AI写论文

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【作者(必填)】Christoph Fuchs, Emanuela Prandelli, Martin Schreier and Darren W. Dahl

【文题(必填)】All that is Users Might not be Gold: How Labeling Products as User-designed Backfires in the Context of Luxury Fashion Brands

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://journals.ama.org/doi/abs/10.1509/jm.11.0330