Honesty is the best policy: The effects of disclosure in word-of-mouth marketing

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

【作者(必填)】Lisa   J. Abendrotha* & James   E. Heymana

【文题(必填)】Honesty is the best policy: The effects of disclosure in word-of-mouth marketing

【年份(必填)】2013

【全文链接或数据库名称(选填)】http://www.tandfonline.com/doi/abs/10.1080/13527266.2011.631567



【作者(必填)】José Luís Abrantes,  (Escola Superior de Tecnologia, Instituto Politécnico de Viseu, Viseu, Portugal), Cláudia Seabra,  (Escola Superior de Tecnologia, Instituto Politécnico de Viseu, Viseu, Portugal), Cristiana Raquel Lages,  (Loughborough School of Business and Economics, Loughborough University, Loughborough, UK), Chanaka Jayawardhena,  (Hull University Business School, University of Hull, Hull, UK)

【文题(必填)】Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)
【年份(必填)】2013

【全文链接或数据库名称(选填)】http://www.emeraldinsight.com/journals.htm?articleid=17084446&show=abstract

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏0 回帖

关键词：Disclosure Marketing effects closure Honest marketing policy 数据库

口碑营销....今天才看到这个~国外貌似对这个研究比较深入，**就不太重视似的...

楼上在灌水吗？

第1篇文章楼主求助了3次，另外两次在https://bbs.pinggu.org/thread-2716872-1-1.html、https://bbs.pinggu.org/thread-2763090-1-1.html，请以后求助前先检查一下~~