急求 The heterogeneous effect of WOM on product sales: why the effect of WOM val

【作者(必填)】Joonhyuk Yang,  (Korea Advanced Institute of Science and Technology (KAIST), Yuseong-gu, Republic of Korea), Wonjoon Kim,  (Korea Advanced Institute of Science and Technology (KAIST), Yuseong-gu, Republic of Korea), Naveen Amblee,  (Korea Advanced Institute of Science and Technology (KAIST), Yuseong-gu, Republic of Korea), Jaeseung Jeong,  (Department of Bio and Brain Engineering, Korea Advanced Institute of Science and Technology (KAIST), Yuseong-gu, Republic of Korea)

【文题(必填)】The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?

【年份(必填)】2012

【全文链接或数据库名称(选填)】http://www.emeraldinsight.com/journals.htm?articleid=17063594&show=abstract