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Service Management: An Integrated Approach to Supply Chain Management and Operat [推广有奖]

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mmkkpp 发表于 2014-3-18 10:19:09 |AI写论文

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Service Management An Integrated Approach to Supply Chain Management and Operations .pdf (10.15 MB, 需要: 66 个论坛币)

Tie customer-driven strategies to service operations and process management, and sharpen your focus on creating customer value throughout your entire service organization! This comprehensive, multidisciplinary reference thoroughly covers today's most effective theories and methods for managing service organizations, drawing on innovative insights from economics, consumer behavior, marketing, strategy, and operations management. Leading experts Cengiz Haksever and Barry Render provide crucial insights into emerging service operation and supply chain topics, reinforcing key points with up-to-date case studies. Service Management contains a valuable chapter-length introduction to linear and goal programming and its services applications; and also addresses many other topics ignored by competitive texts

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关键词:Supply Chain Management Integrated Managemen integrate management effective marketing reference creating

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