Behavioral Economics: A History

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This book presents a history of behavioral economics. The recurringtheme is that behavioral economics reflects and contributes to afundamental reorientation of the epistemological foundations upon whicheconomics had been based since the days of Smith, Ricardo, and Mill.With behavioral economics, the discipline has shifted from groundingits theories in generalized characterizations to building theories frombehavioral assumptions directly amenable to empirical validation andrefutation. The book proceeds chronologically and takes the reader fromvon Neumann and Morgenstern's axioms of rational behavior, through theincorporation of rational decision theory in psychology in the1950s–1970s, to the creation and rise of behavioral economics in the1980s and 1990s at the Sloan and Russell Sage Foundations.

• Series: Historical Perspectives on Modern Economics
• Hardcover: 232 pages
• Publisher: Cambridge University Press (February 17, 2014)
• Language: English
• ISBN-10: 1107039347
• ISBN-13: 978-1107039346
•     Product Dimensions:         9.1 x 6.1 x 0.7 inches
• Shipping Weight: 1 pound
  

http://www.amazon.com/Behavioral-Economics-History-Historical-Perspectives/dp/1107039347/ref=sr_1_1?ie=UTF8&qid=1399587075&sr=8-1&keywords=Behavioral+Economics%3A+A+History

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不错的书，多谢楼主

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本文来自: 人大经济论坛 商学院 版，详细出处参考： https://bbs.pinggu.org/forum.php? ... amp;from^^uid=3344500

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