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中国富豪热衷全球高端奢华游
Source: enread 发布时间：2014-07-11 07:56
Waking up inside an enormous tent in the Sahara Desert in Morocco, you are unlikely to miss any of the luxuries that come with a top-end hotel suite. Private bodyguards patrol the area with guns to ensure that you aren't attacked by wild animals. This reflects a new trend in luxury travel.
清晨在摩洛哥撒哈拉沙漠里的一顶巨型帐篷内醒来，尽管是帐篷，你也可以享受到高级酒店的全套服务。配枪的私人保镖在周围巡视以保证你不会被野生动物袭击。这是奢侈旅游的一大新趋向。
Chinese people with deep pockets（财力雄厚） are increasingly enjoying such kinds of trips around the world, with many preferring to visit places that are less frequented by others.
Popular destinations include the Arctic and Antarctic poles, that could cost between 120,000 and 250,000 yuan ($20,000-40,100) per person, and Tanzania and Kenya in East Africa where wild animals are in abundance.
"Those who prefer luxury tours are very rich and tired of ordinary destinations. They like the Sahara Desert tours," says Cao Xia, a senior tour adviser to Abercrombie & Kent China, an arm of a Western global high-end luxury tour operator. She recently accompanied a group of Chinese tourists to Morocco.
According to Cao, such tours aren't just about extravagant（奢侈的） accommodation and food. People get to know about local cultures and lifestyles in a way that feels more authentic.
Yang Mengyue, a publicity manager for the Chinese marketing consultancy HHtravel.com, says high-end customers demand "self-fulfillment", be it through leisurely trips or vigorous adventure travel. HHtravel.com is a high-end brand of Ctrip.com, a major travel website in China.
Other than big foreign companies that focus on luxury trips, there are many domestic tour operators and online agencies that offer them as well.
Yang says these customers are mostly multimillionaires aged between 40 and 55, many of whom are company executives, private entrepreneurs and celebrities - some even with their own aircraft.
HHtravel.com is offering an 80-day luxury tour around the world starting from February, at 1.25 million yuan per person, covering dozens of UNESCO World Heritage sites.
About 10 seats were purchased immediately after the company announced the offer.
"Customers of luxury tours prefer privacy and small groups," Yang says.
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