Introduction . 1
About This Book......................................................................... 1
Foolish Assumptions.................................................................. 2
How This Book Is Organized..................................................... 2
Icons Used in This Book............................................................. 3
Where to Go from Here.............................................................. 4
Chapter 1: Understanding the Big Data Landscape . 5
What Big Data Is.......................................................................... 5
How Data Is Changing................................................................. 6
Shift in Processing Due to Big Data.......................................... 8
Big Data Is Everywhere.............................................................. 9
Chapter 2: Getting Started with Big Data Analytics. 11
Changing Focus with Big Data................................................. 11
The Role of the Data Analyst................................................... 12
Implementing Big Data Analytics within
an Organization Using Alteryx............................................. 13
Blending Data from Multiple Sources..................................... 14
Looking at Alteryx Designer Desktop..................................... 15
Chapter 3: Analyzing Big Data in Context. 17
Focus on Context, Not Just Integration.................................. 17
Combining Big Data with Spatial Data.................................... 18
Leveraging External Data Provider Resources...................... 19
Chapter 4: Getting Value from Predictive
Analytics and Big Data . 21
Why Do Predictive Analytics on Big Data?............................ 21
Moving Predictive Analytics to the Front Lines.................... 23
Gaining Real Business Value from Predictive Analysis........ 24
Chapter 5: Humanizing Big Data Analytics. . . . . . . . . . .25
Putting Big Data in the Hands of Those Who Need It........... 26
Humanizing Data Design Principles........................................ 27
Humanizing Big Data Analytics Workflow............................. 28
Considering Consumerization of Big Data Analytics............ 31
Getting an Alteryx Analytics Gallery Overview..................... 32
Publishing Data and Analytics to Cloud Service................... 33
Focusing on Consuming Applications.................................... 34
The Best Platform for Strategic Analytics............................. 35
Chapter 6: Ten (Okay, Nine) Things to Consider
with Big Data Analytics. 37