Connect: How to Use Data and Experience Marketing to Create Lifetime Customers

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Connect and engage across channels with the new customers
Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important.
Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer.Discover the technology and processes that allow marketers to remain relevantCraft a personal, relevant, and accessible customer journey that engages the connected customerKeep in touch throughout the customer's life cycle, both online and offlineLink digital goals and metrics to business objectives for a more relevant strategy
Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.

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Lars Birkholm Petersen, Ron Person, Christopher Nash-Connect_ How to Use Data an.pdf (5.47 MB, 需要: 1 个论坛币)

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Connect: How to Use Data and Experience Marketing to Create Lifetime Customers
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Hardcover: 272 pages
Publisher: Wiley; 1 edition (September 15, 2014)
Language: English
ISBN-10: 111896361X
ISBN-13: 978-1118963616
Shipping Weight: 1.5 pounds
http://www.amazon.com/Connect-Experience-Marketing-Lifetime-Customers/dp/111896361X/ref=sr_1_1?ie=UTF8&qid=1410311780&sr=8-1&keywords=Connect%3A+How+to+Use+Data+and+Experience+Marketing+to+Create+Lifetime+Customers

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关键词：Experience Marketing customers Customer Lifetime successful currently Customers marketers effective

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