一、
J. C. Narver, S. F. Slater and D. L. MacLachan, 2004
Responsive and proactive market orientation and new-product success
Journal of Product Innovation Management, 21, pp. 334-347.
二、
Atuahene - Gima, K. (1995)
An Exploratory Analysis of the Impact of Market Orientation on New Product Performance. A Contingency Approach
Journal of Product Innovation Management, 12, S. 275 - 293.
谢谢!