[求助] 求两篇文章

是 否 +2 论坛币

k人 参与回答

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经管之家送您两个论坛币！

+2 论坛币

一、

J. C. Narver, S. F. Slater and D. L. MacLachan, 2004

  Responsive and proactive market orientation and new-product success

Journal of Product Innovation Management, 21, pp. 334-347.

二、

Atuahene - Gima, K. (1995)

  An Exploratory Analysis of the Impact of Market Orientation on New Product Performance. A Contingency Approach

Journal of Product Innovation Management, 12, S. 275 - 293.

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关键词：orientation Exploratory performance Contingency Innovation 求助

Responsive and Proactive Market Orientation and New-Product Success

238493.pdf (152.01 KB)

2008-8-20 16:29:00 上传

[求助] 求两篇文章

第二篇

238496.pdf (1.94 MB)

2008-8-20 16:39:00 上传

[此贴子已经被作者于2008-8-20 16:39:07编辑过]

多谢应助，已奖励 ！