400论坛币求Consumer Behavior by Leon 最好是11th edition的。谢了。

"For undergraduate and graduate consumer behavior courses." The text that set the standard for consumer behavior study. "Consumer Behavior "explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This program will provide a better teaching and learning experience-for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase "both" the physical text and MyMarketingLab search for ISBN-10: 0133131033/ISBN-13: 9780133131031. That package includes ISBN-10: 0132544369/ISBN-13: 9780132544368 and ISBN-10: 0132552000/ISBN-13: 9780132552004. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Product Identifiers ISBN-10 0132544369 ISBN-13 9780132544368 Key Details Author Joseph L. Wisenblit, Leon G. Schiffman Number Of Pages 528 pages Edition Description Revised Format Hardcover Publication Date 2014-01-27 Language English Publisher Prentice Hall PTR Additional Details Edition Number 11 Copyright Date 2015 Illustrated Yes Dimensions Weight 41.3 Oz Height 0.4 In. Width 8.5 In. Length 10.9 In. Target Audience Group College Audience Classification Method LC Classification Number HF5415.32.S35 2014 Dewey Decimal 658.8/342 Dewey Edition 19

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这颜色看花了眼

中文第七版的~

https://bbs.pinggu.org/forum.php?mod=viewthread&tid=4169209&extra= 这里有