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Book 图书名称：Creativity and Entrepreneurial Performance: A General Scientific Theory
Author 作者：W. Edward McMullan, retired, Thomas P. Kenworthy (auth.)
Publisher 出版社： Springer International Publishing
Page 页数： 207
Publishing Date 出版时间： Oct 2014
Language 语言：English
Size 大小：2 MB
Format 格式：pdf
ISBN: 978-3-319-04725-6, 978-3-319-04726-3
The essential problem in entrepreneurship is improving the performance of entrepreneurs. The most important theories will be the ones that most enable us to predict and then ultimately influence entrepreneurial performance. This book develops a new and more accurate theory of entrepreneurial performance based in entrepreneurial creativity. The field of entrepreneurship has a long tradition of expecting entrepreneurial performance to be influenced by creativity, tracing back even before the pioneering work of Joseph Schumpeter (1883 to 1950), who defined entrepreneurship as creative-destruction—creating the new by supplanting or destroying the old. Subsequently, psychologist Robert Sternberg defined creativity as broadly encompassing creative aspects of personality, motivation, intellect, thinking style and relevant knowledge. Using Sternberg’s definition of creativity, the authors reviewed the evidence directly linking entrepreneurial creativity and entrepreneurial performance, concluding that the linkage is both statistically and practically significant. In order to scientifically tie entrepreneurship to creativity the book pursues a number of major objectives: In parts one and two, the authors remind us of our scientific challenge in the light of the depressing levels of performance typically to be found in the real world of entrepreneurship, and explores the limitations of the dominant paradigms driving research in the field of entrepreneurship today. In part three, they bring together existing evidence to demonstrate the predictive and explanatory powers of creativity in relation to entrepreneurship. In part four, they further explore correlations between creativity and entrepreneurial performance at the individual and macro, or society, levels. In summary, the book offers a bold predictive theory claiming to predict 30 to 50% of entrepreneurial performance variance. This result is a general scientific theory that offers a serious challenge to entrepreneurial scholars who are pursuing other means for understanding the causality of entrepreneurial performance.
== Table of contents ==
Content:
Front Matter....Pages i-xiv
Introduction....Pages 1-14
Front Matter....Pages 15-15
Entrepreneurial Work Experience....Pages 17-24
Front Matter....Pages 25-25
Small Business Entrepreneurship: Is a Caterpillar a Butterfly?....Pages 27-42
The Positivistic Social Science of Entrepreneurship....Pages 43-54
Front Matter....Pages 55-55
Modernizing Schumpeter: Toward a New General Theory of Entrepreneurship....Pages 57-72
The Core Evidence....Pages 73-98
A General Theory and Its Explanatory Power....Pages 99-111
Front Matter....Pages 113-113
Entrepreneurial Creativity....Pages 115-135
Entrepreneurial Dynamics....Pages 137-148
Developing Entrepreneurial Creativity....Pages 149-154
Towards a Macro Theory of Entrepreneurial Creativity....Pages 155-163
Some Implications and Conclusions....Pages 165-178
Back Matter....Pages 179-207
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