McKinsey——Pricing in an inflationary

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Pricing in an inflationary by Cheri N. Eyink, Michael V. Marn, and Stephen C. Moss

An economic downturn can put incredible pressure on prices. But with costs also rising,
the current downturn places particular urgency on getting pricing strategy right. Six pricing
tactics demand greater attention from companies hoping to persevere through today’s
economics straits.

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