【免费】《Journal of Marketing》2015年第一辑

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《Journal of Marketing》2015年第一辑
JM是营销领域顶级期刊之一，这里将2015年第一辑
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Journal of Marketing2015.1.rar (24.92 MB) 本附件包括：

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2015-4-29 12:32:44 上传

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文章目录如下：

本帖隐藏的内容

[1] Kumar V. Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For[J]. Journal of Marketing, 2015, 79(1): 1-9.

[2] Banerjee S, Prabhu J C, Chandy R K. Indirect Learning: How Emerging-Market Firms Grow in Developed Markets[J]. Journal of Marketing, 2015, 79(1): 10-28.

[3] Rex Yuxing D, Ye H, Damangir S. Leveraging Trends in Online Searches for Product Features in Market Response Modeling[J]. Journal of Marketing, 2015, 79(1): 29-43.

[4] Petersen J A, Kushwaha T, Kumar V. Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture[J]. Journal of Marketing, 2015, 79(1): 44-63.

[5] Fang E, Jongkuk L, Zhi Y. The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners[J]. Journal of Marketing, 2015, 79(1): 64-82.

[6] Madzharov A V, Block L G, Morrin M. The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior[J]. Journal of Marketing, 2015, 79(1): 83-96.

[7] Gershoff A D, Frels J K. What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products[J]. Journal of Marketing, 2015, 79(1): 97-110.

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关键词：Marketing market marke Mark ING Journal of Marketing 营销顶级期刊

thank you

Thank you!

xie xie

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感谢楼主，aliaduo

好看不

谢谢楼主分享，下了