Emerging Business Online: Global Markets and the Power of B2B Internet Marketing

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Emerging Business Online: Global Markets and the Power of B2B Internet Marketing



This book introduces ebocube (“Emerging Business Online”), a comprehensive, proven framework for Internet B2B marketing in emerging markets. Step by step, discover how to use ebocube to integrate all stages of marketing and sales, reduce risks, focus on better opportunities, and create significant new value in today’s fastest-growing markets.

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关键词：Marketing Emerging Business Internet Markets Internet Business Online Power

Book 图书名称：Emerging Business Online: Global Markets and the Power of B2B Internet Marketing
Author 作者：    Lara Fawzy, Lucas Dworski
Publisher 出版社：FT Press
Page 页数：304
Publishing Date 出版时间：Oct 4,2010                         
Language 语言：English
Size 大小：2 MB
Format 格式：pdf  文字版
ISBN:0137064411, 9780137064410
Edition: 第1版  搜索过论坛，没有该文档


The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model.

Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits

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