Customer and Business Analytics （Using R）

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

Daniel S. Putler, Robert E. Krider, "Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R"
2012 | ISBN-10: 1466503963 | 315 pages | PDF | 7 MB                                                

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.

The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.

Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.

本帖隐藏的内容

Customer and Business Analytics - Applied Data Mining for Business Decision Maki.pdf (7.42 MB, 需要: 10 个论坛币)

2015-6-4 09:36:17 上传

需要: 10 个论坛币  [购买]

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏6 回帖

关键词：Analytics Analytic Business Customer custom Business

支持！

interesting book

thanks~~~~

好书。、、

[victory]

这方面是市场分析的主要内容，要看看。

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R，

谢谢分享。