【2008】 Statistics for Marketing and Consumer Research

免费 好 ~~~~~~

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很好的一本书，感谢分享

好书，免费拿回去，楼主辛苦

谢谢，似乎非常不错

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of:


- Sampling
- Data management an statistical packages
- Hypothesis testing
- Cluster analysis
- Structural equation modelling

看看！！！！！！！！！！！！！！！！

Thanks a lot

thanks a lot

thanks!!!!!!!!