【2012】Copywriting in a Week: Teach Yourself

Copywriters (known as continuity writers in broadcasting) are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media pages.

what is copywriting? thx..

整理辛苦，多谢分享

Copywriting in a Week: Teach Yourself

正好需要这本书，谢谢楼主！

版权知识一周通

下了，先谢楼主

谢谢楼主分享！！！