[运用案例] [下载]企业战略管理(电大教材)(本科)案例分析 [推广有奖]

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rendaluntan08 发表于 2011-1-21 20:05:43

好啊，下来学习下

22楼

下一步 发表于 2014-2-4 13:36:37

有案例的话,有没有分析?很多资料说是案例分析可是只有案例.

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橙色123456 发表于 2014-3-10 22:49:55

太贵了，下不起啊！郁闷中！

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fin-qq 发表于 2014-9-14 08:50:27

Thank you for sharing~

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fin-qq 发表于 2014-9-14 08:53:37

下一步发表于 2014-2-4 13:36
有案例的话,有没有分析?很多资料说是案例分析可是只有案例.

企业战略管理案例分析
第一部份如何分析案例·················································································································································1
一、掌握案例分析的一般程序·····························································································································1
二、要提炼自己的观点·········································································································································1
三、广泛涉猎知识是做好案例的基础·················································································································2
第二部份案例································································································································································2
案例1：“老牌”企业的竞争······························································································································2
案例2：山居小栈的经营策略······························································································································3
案例3：任总的观点·············································································································································5
案例4：如何以弱胜强·········································································································································5
案例5：平安保险公司·········································································································································6
案例6：悦来企划公司的多元化战略··················································································································7
案例7：格兰仕的成长战略··································································································································7
案例8：海王故事···············································································································································12
案例9：中国啤酒竞争格局································································································································16
案例9：肯德基麦当劳中国争霸························································································································21