Marketing by Michael Levy

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Marketing by Michael Levy (2015)  
English | Jan. 26, 2015 | ISBN: 0077729021 | 736 Pages | PDF (True) | 253.9 MB
                                                
Grewal/Levy Marketing was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

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关键词：Marketing Michael market marke Levy Michael

Thank you for your sharing

thanks

按照年份看，今年出版的应该是第五版，希望如此

big book,want to read

thanks for sharing

回帖看看！！

Thanks for sharing

shuiyaoziliao 发表于 2015-12-24 11:35
按照年份看，今年出版的应该是第五版，希望如此

是第五版