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英文文献：Consumer Demand For And Attitudes Toward Alternative Beef Labeling Strategies In France, Germany, And The Uk-法国、德国和英国消费者对替代性牛肉标签策略的需求和态度
英文文献作者：Roosen, Jutta,Lusk, Jayson L.,Fox, John A.
英文文献摘要：
A wide array of food safety scares and breakdowns have led to loss of consumer confidence in the quality and safety of beef products. To counteract such concerns, firms and regulators have the ability to utilize brands or labels to signal quality. Utilizing a mail survey in France, Germany, and the United Kingdom, we analyzed consumer preferences for alternative beef labeling strategies. Using an ordered probit model and a double bounded logit model, we estimate consumer preferences for alternative beef labeling programs. In general, results suggest that consumers have more confidence in government mandated labels as opposed to private brands. French and German consumers place a higher level of importance on brands and labels than do UK consumers. Results also suggest that more than 90% of surveyed consumers desire a mandatory labeling program for beef produced from cattle fed genetically modified crops.
大量的食品安全恐慌和问题已经导致消费者对牛肉产品的质量和安全失去信心。为了消除这种担忧，公司和监管机构有能力利用品牌或标签来表明质量。利用法国、德国和英国的邮件调查，我们分析了消费者对替代性牛肉标签策略的偏好。使用有序probit模型和双有界logit模型，我们估计消费者对替代牛肉标签计划的偏好。总体而言，调查结果表明，与自有品牌相比，消费者对政府授权的品牌更有信心。法国和德国消费者比英国消费者更重视品牌和标签。调查结果还表明，超过90%的受访消费者希望对用转基因作物喂养的牛生产的牛肉实行强制标签制度。
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