1.题目:Consumer variety-seeking among goods and services : An integrative review
Barbara E. Kahn
Journal of Retailing and Consumer Services
Volume 2, Issue 3, July 1995, Pages 139-148
2.Choice and self-expression: a cultural analysis of variety-see
Kim HS, Drolet A.
J Pers Soc Psychol. 2003 Aug;85(2):373-82
3.A model of inertia and variety-seeking with marketing variables
P. B. Seetharamana, , and Pradeep Chintaguntab
International Journal of Research in Marketing
Volume 15, Issue 1, February 1998, Pages 1-17
4.Consumer Choice of Theme Parks: A Conjoint Choice Model of Seasonality Effects and Variety Seeking Behavior
Kemperman A. D. A. M.; Borgers A. W. J.; Oppewal H.; Timmermans H. J. P.
Leisure Sciences, Volume 22, Number 1, 1 March 2000 , pp. 1-18(18)
5.Consumers'variety seeking tendency with respect to foods: Measurement and managerial implications
HCM van Trijp, JBEM Steenkamp -
European Review of Agricultural Economics, 1992 - Oxford Univ Press