Title:Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?
Article provided by Springer in its journal Quantitative Marketing and Economics.
Volume (Year): 4 (2006)
Issue (Month): 1 (March)
Pages: 31-55
Web page: http://www.springerlink.com/link.asp?id=111240
谢谢!
非常感谢noellxf!
[此贴子已经被作者于2009-4-4 18:28:01编辑过]


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