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雷达卡
Edition: 10th edition
Guide to Managerial Communication.pdf
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Press: Pearson
INTroDuCTIoN ix
I
CoMMuNICATIoN STrATEgy 3
Communicator Strategy 4
Audience Strategy 10
Message Strategy 18
Channel Choice Strategy 26
Culture Strategy 29
Communication Strategy Checklist 32
Guide to the Guide to Managerial Communication 33
II
WrITINg: CoMPoSINg EFFICIENTLy 35
General Composing Techniques 36
Special Composing Challenges 46
III
WrITINg: MACro ISSuES 53
Document Design for “High Skim Value” 54
Clear Progression and Linkage 62
Effective Paragraphs and Sections 66
IV
WrITINg: MICro ISSuES 71
Editing for Brevity 72
Choosing a Style 78
Writing Checklists 82
viii Contents
V S
PEAkINg: VErBAL STruCTurE 85
Tell/Sell Presentations 86
Questions and Answers 91
Consult/Join Meetings 96
Other Speaking Situations 99
VI
SPEAkINg: VISuAL AIDS 105
Designing the Presentation as a Whole 106
Designing Your Slide Master 111
Designing Each Individual Slide 118
Using Visual Aids 133
VII
SPEAkINg: NoNVErBAL SkILLS 141
Nonverbal Delivery Skills 142
Relaxation Techniques 146
Listening Skills 154
Speaking Checklists 158
APPENDICES 160
Appendix A: Writing Inclusively 160
Appendix B: Writing Correctly: Grammar 161
Appendix C: Writing Correctly: Punctuation 167
BIBLIogrAPhy 173
INDEx 178
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