文献求助 Clustering Experiments on Big Transaction Data for Market Segmentation

1. Clustering Experiments on Big Transaction Data for Market Segmentation,
Ashishkumar Singh, Grace Rumantir, Annie South, Blair Bethwaite, Proceedings of the 2014 International Conference on Big Data Science and Computing

2.  The evolution of direct, data and digital marketing, Richard Webber, Journal of Direct, Data and Digital Marketing Practice (2013) 14

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