【公共关系策略】Public Relations Strategy (3rd Edition), 原版 PDF + EPUB + MOBI

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Public Relations Strategy (PR in Practice) 3rd Edition

by Sandra Oliver  (Author)



This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy.  It links models and theories of strategic management to the PR function.

The new edition includes more material on corporate reputation, research methods, public affairs, and information management.

Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.

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Public Relations Strategy (3rd Edition).pdf (12.63 MB, 需要: 10 个论坛币)

2016-10-20 06:17:45 上传

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Public Relations Strategy (3rd Edition).epub (1.78 MB, 需要: 10 个论坛币)

2016-10-20 06:17:20 上传

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Public Relations Strategy (3rd Edition).mobi (1.68 MB, 需要: 10 个论坛币)

2016-10-20 06:17:16 上传

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关键词：relations Strategy relation Edition Strateg management reputation corporate strategic research

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Public Relations Strategy

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The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, 2nd Edition

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