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浪子彦青 在职认证  发表于 2016-10-20 19:25:35 |AI写论文

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Essentials of Microeconomics pdf_Essentials of Microeconomics下载

Description

In this textbook you can read about how to develop models that describes how an economy works. The book provides a comprehensive overview of all facets from Microeconomics.

Starting with the market, consumers and producers followed by demand and production. You can also read about Monopoly, Price discrimination and Game theory.

Download the exercise book and test what you have learned.

This free eBook can be read in combination with and in some cases instead of the following textbooks:

Microeconomics 19th edition, by Campbell R McConnell, Stanley L Brue, & Sean Masaki Flynn
Microeconomics 3rd edition, by Paul Krugman & Robin Wells
Microeconomics 4th edition, by R Glenn Hubbard & Anthony Patrick O'Brien/li>
Microeconomics 8th edition, by Robert Pindyck & Daniel Rubinfeld
Microeconomics 14th edition, by James D Gwartney, Richard L Stroup, Russell S Sobel & David A MacPherson
Microeconomics 10th edition, by Michael Parkin
Microeconomics 9th edition, by William Boyes & Michael Melvin
Microeconomics 12th edition, by William J Baumol & Alan S Blinder
Microeconomics 6th edition, by Jeffrey M Perloff
Microeconomics 8th edition, by David C Colander & Bradley R Schiller
Preface

Economics is often defined as something along the lines of “the study of how society manages its scarce resources.” The starting point of most such studies is that individuals allocate their resources such that they themselves will get the highest possible level of utility. An individual has an idea of what the con-sequences of different actions will be, and she chooses that action she believes will produce the best result for her. She is, in other words, selfish and rational. Note that she is also forward-looking. She acts so that she in the future will get the highest possible level of utility, independently of what she has already done. That she is selfish does not have to mean that she is an egoist. However, it does mean that she will only voluntarily share with others if she believes that she thereby will maximize her own utility. We often call this simplification of human beings Homo Economicus.

Economics: The study of how society manages its scarce resources

Homo Economicus: A model of human beings. She is assumed to maximize her own utility.

The resources that we are talking about here could be labor, capital (such as machines), and raw materials. That they are scarce means there are not enough resources to produce everything we want. That, in turn, means that one has to weight different things against each other. To get more of one thing, one has to give up something else. If you, e.g., want to sleep an extra hour, it is impossible to do so without giving up something else, such as an hour of studying. There is, consequently, a sort of a hidden cost to sleeping longer. This type of cost is called opportunity cost (or alternative cost). A classical saying in economics is that “there is no such thing as a free lunch.” This means that, even if you do not actually pay for the lunch, you always have to give up at least the time when you could have done something else. That is, you always have to pay the opportunity cost.

Resources: Labor, capital and raw materials. The things we use to produce goods and services.

Opportunity/alternative cost: The (hidden) cost of choosing one alternative instead of another.

When we study microeconomics, it is primarily individual human beings and individual firms, agents, that we study. This is in contrast to macroeconomics, where one studies whole economies, and questions such as unemployment and inflation.

Microeconomics: The study of the economic behavior of individual human beings and firms.

Agent: An entity that is capable of making a deci-sion, e.g. a human being or a firm.

Macroeconomics: The study of whole economies.

Roughly speaking, there are three types of decisions that need to be made in an economy: Which goods and services to produce, how to produce them, and who should get them. Often in economic models, the prices of goods (or ser-vices, labor, capital, etc.) automatically coordinate these decisions in a market. A market is any mechanism where buyers and sellers meet. That could be, for example, a market square, a stock exchange, or a computer network where one can buy and sell things.

Market: Meeting place where buyers and sellers are able to trade with each other.

Microeconomics if often based on models. We try to describe a real phenome-non as simply as possible by only highlighting a few central features. Many economic models can be used for predictions and can therefore be tested against reality. Such models are called positive. The opposite kind of models, models that are about values, is called normative. For example, to decide about an economic policy one would first use positive economics to make as-sessments about the consequences of different alternatives. Then one would use one’s opinions about what is desirable and what is not to choose between the different alternatives. That is then a normative decision.

Model: A simplified description of reality.

Positive economics: A testable economic model.

Normative economics: An economic model that includes values (and therefore is not testable).

Content

Introduction
Plan
Supply, Demand, and Market Equilibrium
Demand
Supply
Equilibrium
Price and Quantity Regulations
Consumer Theory
Baskets of Goods and the Budget Line
Preferences
Indifference Curves
Indifference Maps
The Marginal Rate of Substitution
Indifference Curves for Perfect Substitutes and Complementary Goods
Utility Maximization: Optimal Consumer Choice
More than Two Goods
Demand
Individual Demand
Market Demand
Elasticity
Income and Substitution Effects
Normal Good
Inferior Good
Choice under Uncertainty
Expected Value
Expected Utility
Risk Preferences
Certainty Equivalence and the Risk Premium
Risk Reduction
Production
The Profit Function
The Production Function
Production in the Short Run
Production in the Long Run
Costs
Production Costs in the Short Run
Production Cost in the Long Run
The Relation between Long-Run and Short-Run Average Costs
Perfect Competition
Introduction
Conditions for Perfect Competition
Profit Maximizing Production in the Short Run
Short-Run Equilibrium
Long-Run Production
The Long-Run Supply Curve
Properties of the Equilibrium of a Perfectly Competitive Market
Market Interventions and Welfare Effects
Welfare Analysis
Monopoly
Barriers to Entry
Demand and Marginal Revenue
Profit Maximum
The Deadweight Loss of a Monopoly
Ways to Reduce Market Power
Price Discrimination
First Degree Price Discrimination
Second Degree Price Discrimination
Third Degree Price Discrimination
Game Theory
The Basics of Game Theory
The Prisoner’s Dilemma
Nash Equilibrium
A Monopoly with No Barriers to Entry
Backward Induction
Oligopoly
Kinked Demand Curve
Cournot Duopoly
Stackelberg Duopoly
Bertrand Duopoly
Monopolistic Competition
Conditions for Monopolistic Competition
Market Equilibrium
Labor
The Supply of Labor
The Marginal Revenue Product of Labor
The Firm’s Short-Run Demand for Labor
Capital
Present Value
Correction for Risk
CAPM: Pricing Assets
Pricing Business Projects
General Equilibrium
A “Robinson Crusoe” Economy
Efficiency
The Edgeworth Box
Efficient Consumption in an Exchange Economy
The Two Theorems of Welfare Economics
Efficient Production
The Transformation Curve
Pareto Optimal Welfare
Externalities
Definition
The Effect of a Negative Externality
Regulations of Markets with Externalities
Public Goods
Definition of Public and Private Goods
The Aggregate Willingness to Pay
Free Riding
Asymmetric Information
Adverse selection
Moral hazard
Key Words

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