发帖
雷达卡
A Focus on Elderly People
Authors: Samah Abu-Assab
Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.
Table of contents
Front Matter
Introduction
The Target Group: Elderly People
Methods of Preference Measurement
Quality Function Deployment in New Product Development
Integration of Preference Analysis Methods into QFD for Elderly People
Empirical Comparison of Pullman’s and Baier’s ConjointQFD Approaches on the Example of Mobile Phones for Elderly People – Study 1
Extended Empirical Comparison of the Two ConjointQFD Approaches and the CC-SEQFD New Approach on the Example of the Smart Home for Elderly People – Study 2
Summary and Outlook
Back Matter
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