首发：Exporting The Definitive Guide to Selling Abroad Profitably 2e,原版580页

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Part 1: Building Your Foundations forExporting  . . . . . . .1

Chapter 1: Are You Ready to Export?. . . .. . . . . . . . . . . . . . . . . . . . . . . .3

Chapter 2: Writing an Export Business Plan.. . . . . . . . . . . . . . . . . . . . 15

Chapter 3: Prepping For Exports  . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . 29

Chapter 4: The Human Side of an ExportEnterprise. . . . . . . . . . . . . . 49

Part 1I: Creating and Using Online Marketing Platforms  . . . . . . . . . . . . . . . . . . 69

Chapter 5: Online Fundamentals  . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . 71

Chapter 6: Creating a Social Media and Networking Presence. . . . . . 87

Chapter 7: Using e-Commerce and Social Media Sites as Stepping Stones to ExportSuccess  . . . . . . . . . . 103

Chapter 8: The e-Commerce ConnectivityCraze  . . . . . . . . . . . . . . . 121

Chapter 9: The Mobile World at Work. . . .. . . . . . . . . . . . . . . . . . . . . 145

Chapter 10: Marketing Your BusinessWorldwide  . . . . . . . . . . . . . . .. . 163

Part III: Mapping Out Your Export Journey.. . . . . . . . . .187

Chapter 11: Choosing a Product toExport  . . . . . . . . . . . . . . . . .. . . . . 189

Chapter 12: Exploring Your Territory  . . . . .. . . . . . . . . . . . . 205

Chapter 13: Preparing and Adapting Your Product for the Export Marketplace. . . .227

Chapter 14: Preparing Your Service forExport. . . . . . . . . . . . . . . . . . . 239

Chapter 15: Web Design with the World inMind  . . . . . . . . . . . . . . . . .257

Part IV: Developing Sales and Distribution Capabilities. . . . . . . . . . . . . .. . . . . . .279

Chapter 16: Finding Cross-Border Customers.. . . . . . . . . . . . . . . . . . . 281

Chapter 17: Methods of Exporting  . . . . . . . . . . . . . . . . . . . . . . .. . . . . . 305

Part V: Managing the Transaction. . . . . .. . . . . . . . . . . .333

Chapter 18: Transport, Logistics, andFulfillment Options . . . . . . . . . . 335

Chapter 19: Pricing and PreparingQuotations  . . . . . . . . . . . . . . .. . . . 355

Chapter 20: Getting Paid . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . 375

Chapter 21: Booking, Marking, Labeling, andInsuring  . . . . . . . . . . . . . 407

Chapter 22: Documentation, ExportLicensing, and Other Procedures. . 419

Part VI: Keep Building Your Business. . . .. . . . . . . . . . . .439

Chapter 23: In Pursuit of ExceptionalExport Service  . . . . . . . . . . . . .441

Chapter 24: Cross-Cultural Learning  . . . . . . . . . . . . . . . . . . . . . . .. . . . 451

Part VII: The Export Journey. . . . . . . .. . . . . . . . . . . . . . .463

Chapter 25: Global Ethics  . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . 465

Chapter 26: International Business Traveland Security Tips  . . . . . . . . 477

Chapter 27: Women Business Owners: Engineof Global Growth. . . . 497

Chapter 28: New Frontiers in EmergingMarkets  . . . . . . . . . . . . . . . .. 513

Chapter 29: The Top Ten Export BusinessMarkets. . . . . . . . . . . . . . . . 531

Part VIII: Export Mastery  . . . . . . . . . . . . . . . . . . . . . . .. . .541

Chapter 30: Export Success. . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . 543

Chapter 31: Essential Keys to ExportSuccess. . . . . . . . . . . . . . . . . . . . 559

Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . 563

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关键词：Definitive Profitably Selling Abroad export Business Online