【思考事物的另一面】 Whatever You Think, Think the Opposite

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Whatever You Think, Think the Opposite

by Paul Arden



Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

Paul Arden was a former executive creative director at Saatchi & Saatchi, and a legend of British advertising. He had a unique way of thinking outside the box and then communicating in both an interesting and activating manner – using both words and visual images.

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2016-11-13 18:32:39 上传

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关键词：Whatever opposite think Thin Ever advice photos power executive Whatever

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