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雷达卡
by Paul Ormerod (Author)
With the same originality and astuteness that marked his widely praised Butterfly Economics (下载地址：https://bbs.pinggu.org/thread-4944565-1-1.html), Paul Ormerod now examines the “Iron Law of Failure” as it applies to business and government–and explains what can be done about it.
“Failure is all around us,” asserts Ormerod. For every General Electric–still going strong after more than one hundred years–there are dozens of businesses like Central Leather, which was one of the world’s largest companies in 1912 but was liquidated in 1952. Ormerod debunks conventional economic theory–that the world economy ticks along in perfect equilibrium according to the best-laid plans of business and government–and delves into the reasons for the failure of brands, entire companies, and public policies. Inspired by recent advances in evolutionary theory and biology, Ormerod illuminates the ways in which companies and policy-setting sectors of government behave much like living organisms: unless they evolve, they die. But he also makes clear how desirable social and economic outcomes may be achieved when individuals, companies and governments adapt in response to the actual behavior and requirements of their customers and constituents.
Why Most Things Fail is a fascinating and provocative study of a truth all too seldom acknowledged.
本帖隐藏的内容
Why Most Things Fail_Evolution, Extinction and Economics.epub
(1.21 MB, 需要: 10 个论坛币)
epub 文件阅读器（epub file reader）：
https://bbs.pinggu.org/a-2096935.html
epub 截图：
作者 Paul Ormerod 的另一本书 Butterfly Economics: A New General Theory of Social and Economic Behavior：
https://bbs.pinggu.org/thread-4944565-1-1.html
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