【为了社会变革的集资，Wiley】 Fundraising for Social Change (2016, 7th Edition)

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Fundraising for Social Change, 7th Edition

Kim Klein



The bible of grassroots fundraising, updated with the latest tools and methods

Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget.

• Develop and maintain a large base of individual donors
• Utilize strategies that pay off sooner rather than later
• Expand your reach and get your message out to the donor pool

Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money
Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

Table of Contents

Online Content xiv
Acknowledgments xv
Introduction to the 7th Edition xvii
About The Author xix

Part One What's New, What's Hot, What's Over, What's Not 1
1 Nonprofits and the Money They Raise 3
2 Creating a Fundraising Philosophy 15
3 Be Clear About What the Money Will Do 19
4 What You Have to Understand to Begin Fundraising 29
5 The Importance of a Good Board of Directors 35

Part Two Ask Them, Thank Them, Ask Them Again 51
6 Financial Needs and Fundraising Strategies 53
7 Thank Before You Bank 65
8 Getting Comfortable with Asking 75
9 Ask a Real Prospect 83
10 How to Ask 93
11 Strengthening Relationships by Creating Categories of Donors 105

Part Three Strategies for Acquisition and Retention 113
12 Multi-Channel Fundraising 115
13 What Successful Mass Appeals Have in Common 119
14 Direct Mail 129
15 Online Fundraising 151
16 Using the Telephone 163
17 Special Events 181
18 Establishing Voluntary Fees for Service 195
19 Door-to-Door and Street Canvassing 203
20 Opportunistic Fundraising 213

Part Four Inviting Current Donors to Make Bigger Gifts 219
21 Building Major Donor Programs 221
22 Setting Up and Maintaining Recurring Donor Programs 235
23 Legacy Giving 243
24 Setting Up an Endowment 257

Part Five Using a Campaign Strategy for Raising Large Amounts of Money 267
25 What All Large Campaigns Have in Common 269
26 Raising Money for Capital 277
27 Endowment Campaigns 287
28 Conducting Feasibility Studies 291

Part Six Budgeting and Planning 295
29 Developing a Budget 297
30 Creating a Fundraising Plan 307
31 The Perennial Question of Clean and Dirty Money 317
32 What to Do in Case of Financial Trouble 321

Part Seven Fundraising Management 325
33 Infrastructure for Fundraising 327
34 Hiring a Development Director 335
35 Using a Consultant, Coach, Mentor, or Trainer 345
36 Dealing with Anxiety 353

Part Eight You the Fundraiser 357
37 Know What You Need to Know 359
38 Working with Your Executive Director 367
39 Working with Volunteers 375
40 When You Encounter Ethical Dilemmas 383

Part Nine Special Circumstances 389
41 Raising Money in Rural Communities 393
42 Fundraising for a Coalition 403
43 When No One Is Paid 409
44 When You Are Just Starting Out 415

Index 419

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