From Behavior to Action, from Action to Agency
Authors: Gordon R. Foxall
Provides an innovative methodology for the explanation of consumer choice
Presents a genuinely multi-disciplinary portrayal of consumer behavior
Includes outstanding contribution to social-scientific explanation
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Table of contents
Front Matter
Pages i-xi
Introduction
Pages 1-8
Explaining Consumer Choice
Pages 9-50
Consumer Choice as Behavior
Pages 51-85
Beyond Behaviorism
Pages 87-124
The Ascription of Intentionality
Pages 125-146
Intentional Psychologies
Pages 147-171
Consumer Choice as Action
Pages 173-209
Consumer Choice as Decision: Micro-Cognitive Psychology
Pages 211-234
Consumer Choice as Decision: Macro-Cognitive Psychology
Pages 235-257
Consumer Choice as Decision: Meso-Cognitive Psychology
Pages 259-277
Consumer Choice as Agency
Pages 279-310
Back Matter
Pages 311-326
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