【伟大的客户体验背后的10个原则】 The Ten Principles Behind Great Customer Experi

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The Ten Principles Behind Great Customer Experiences (Financial Times Series)

by Matt Watkinson  (Author)


Overall WINNER - CMI Management Book of the Year 2014

WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014

Create a great customer experience whoever you are.

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

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关键词：Principles principle Customer BEHIND custom experience principles Customers customers Series

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