发帖
雷达卡
L. Meghan Mahoney, Tang Tang
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
• Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform
• Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future
• Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share
• Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour
• Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
目录截图：
本帖隐藏的内容
原版 PDF：
Strategic Social Media_From Marketing to Social Change.pdf
(6.85 MB, 需要: 20 个论坛币)
PDF 压缩包：
Strategic Social Media_From Marketing to Social Change.zip
(5.47 MB, 需要: 20 个论坛币)
本附件包括：- Strategic Social Media_From Marketing to Social Change.pdf
如果你喜欢我分享的书籍，请关注我：https://bbs.pinggu.org/z_guanzhu.php?action=add&fuid=5975757
订阅我的文库：【金融 + 经济 + 商学 + 国际政治】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3257
【数学 + 统计 + 计算机编程】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3258
【历史 + 心理学 + 社会自然科学】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3259
京公网安备 11010802022788号
