【广告解决方案】 The Advertising Solution (2016) by C. Simpson, B. Kurtz

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The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

by Craig Simpson  (Author), Brian Kurtz  (Contributor)



Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.

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