【媒体经济，原版 PDF】 The Media Economy (2017, 2nd Edition)

是 否 +2 论坛币

k人 参与回答

经管之家送您一份

应届毕业生专属福利!

求职就业群

赵安豆老师微信：zhaoandou666

经管之家联合CDA

送您一个全额奖学金名额~ !

立即领取

感谢您参与论坛问题回答

经管之家送您两个论坛币！

+2 论坛币

The Media Economy (Media Management and Economics Series)

by Alan B. Albarran (Author)



The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.

Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

目录截图：

本帖隐藏的内容

原版 PDF：
The Media Economy (2nd Edition).pdf (8.47 MB, 需要: 20 个论坛币)

2017-1-2 15:21:26 上传

需要: 20 个论坛币  [购买]

PDF 压缩包：
The Media Economy (2nd Edition).zip (1.11 MB, 需要: 20 个论坛币) 本附件包括：

• The Media Economy (2nd Edition).pdf

2017-1-2 15:45:49 上传

需要: 20 个论坛币  [购买]

  如果你喜欢我分享的书籍，请关注我：
https://bbs.pinggu.org/z_guanzhu.php?action=add&fuid=5975757

订阅我的文库：

【金融 + 经济 + 商学 + 国际政治】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3257

【数学 + 统计 + 计算机编程】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3258

【历史 + 心理学 + 社会自然科学】
https://bbs.pinggu.org/forum.php?mod=collection&action=view&ctid=3259

扫码加我 拉你入群

请注明：姓名-公司-职位

以便审核进群资格，未注明则拒绝

分享0 收藏0 回帖

关键词：Edition Economy dition editio econom activities concepts through Series levels

看看，学学

谢谢分享

谢谢分享楼主威武楼主万岁

下载看看

感谢分享

The Media Economy (2017, 2nd Edition)

感谢分享好书