【营销与美国消费文化：文化研究分析】 Marketing and American Consumer Culture

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Marketing and American Consumer Culture
A Cultural Studies Analysis

Authors: Arthur Asa Berger



Provides interdisciplinary and cross-disciplinary approaches to understanding marketing in one concise volume

Offers an extensive set of visual aids and illustrationsComposed in the author's signature style, combining rigor and accessibility applicable to students and researchers alike

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society.  It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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