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雷达卡
Table of Contents
Title Page
Copyright Page
Dedication
Introduction
OVERVIEW - Innovate the Way You Innovate
TIP 1 - Not Survival of the Fittest—Survival of the Adaptable
TIP 2 - How Can You Avoid Becoming a One-Hit Wonder?
TIP 3 - Asking for Ideas Is a Bad Idea
TIP 4 - Don’t Think Outside the Box; Find a Better Box
TIP 5 - Expertise Is the Enemy of Innovation
PROCESS - Challenge-Driven Innovation
TIP 6 - The Difference Between a Pipeline and a Sewer Is What Flows Through It
TIP 7 - The Goldilocks Principle
TIP 8 - There Is No Such Thing as a “Know-It-All”
TIP 9 - What Did Edison Get Wrong About Innovation?
TIP 10 - What Do Cisco, LG Electronics, and GE Have in Common with American ...
TIP 11 - To Compete or Not to Compete: That Is the Question
TIP 12 - Crowds Are Better at Eliminating Duds Than at Picking Winners
STRATEGY - Innovation Strategy and Customers
TIP 13 - Lessons from Indiana Jones
TIP 14 - Your Market Research Sucks
TIP 15 - Be the Aspirin for Your Customers’ Pains
TIP 16 - Innovate Where You Differentiate
TIP 17 - Ever Notice How “One Size Fits All” Never Really Fits All?
TIP 18 - Best Practices Are (Sometimes) Stupid
TIP 19 - Simplification Is the Best Innovation
MEASURES - Innovation Measures and Motivation
TIP 20 - Motivate Like Maslow
TIP 21 - You Get What You Measure, but Will You Get What You Want?
TIP 22 - The Performance Paradox
TIP 23 - Time Pressure Kills Creativity
TIP 24 - Failure Is Always an Option
TIP 25 - View the World Through a Different Lens
PEOPLE - Organization, Leadership, and Culture
TIP 26 - Hire People You Don’t Like
TIP 27 - Why the Pyramids Are One of the Seven Wonders
TIP 28 - The “Top-Down” Philosophy Should Be Left to Convertibles
TIP 29 - Use the Reality TV Show Model
TIP 30 - Get Your Knowledge Workers Doing Knowledge Work
CREATIVITY - Techniques for Stimulating Creative Thinking
TIP 31 - Encourage Employees to Get on Their Soapbox
TIP 32 - The Shortest Distance Between Two Points Is a Straight Line
TIP 33 - Someone Else Has Already Solved Your Problem
TIP 34 - Adapt Your Product to a Different Environment
TIP 35 - Don’t Put the “No” in InNOvation
TIP 36 - How Can You Make the Impossible Possible?
TIP 37 - Stand in Someone Else’s Shoes
TIP 38 - Innovation Is Child’s Play
TIP 39 - Sometimes It’s Logical to Be Illogical
TIP 40 - Predict What the Competition Will Do Next
APPENDIX A: - TECHNOLOGIES THAT ENABLE INNOVATION
APPENDIX B: - DISCOVER YOUR INNOVATION STYLE
Acknowledgements
NOTES
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