5th edition
作者: Jay B.Barney & William S. Hesterly
目录:
chapter 1: what is the strategy and the stragitic management process?
chapter 2: evaluating a firm's external environment
chapter 3: evaluating a firm's internal capabilities
chapter 4: cost leadership
chapter 5: product differentiation
chapter 6: vertical integration
chapter 7: corporate diversification
chapter 8: organizing to implement corporate diversification
chapter 9: stragetic alliances
chapter 10:mergers and aquisitions
chapter 11: international strategies