摆脱各位,先在此谢过。
Einwiller,Sabine,Alexander Fedorikhin,Allson R Johnson,and Michael A Kamins·Enough is enough!When identification no longer
prevents negative corporate associations[J]·Academy of Marketing Science Journal,2006,
Pullig,Chiris,Richard G Netemeyer,and Abhijit Biswas·Attitude basis,certainty,and challenge alignment:A case of negative brand
publicity[J]·Academy of Marketing Science Journal,2006,
Rhee,Mooweon,and Pamela R Haunschild·The liability of good reputation:A study of product recalls in the US automobile industry
[J]·Organization Science,2006


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