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Fishbein, Martin and Icek Ajzen (1975), Belief Attitude,

Intention and Behavior: An Introduction to Theory and

Research, Reading, MA: Addison-Wesley.

LaTour, Stephen A. and Ajay K. Manrai (1989), "Interactive

Impact of Informational and Normative Influence on

Donations," Journal of Marketing Research, 26 (August),

327-335.

Lennox, Richard D. and Raymond N. Wolfe (1984), "Revision

of Self-Monitoring Scale," Journal of Personality and

Social Psychology, 46 (6), 1349-1369.

Taylor, James W. (1974), "The Role of Risk in Consumer

Behavior," Journal of Marketing, 38 (April), 54-60.

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Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Reading, MA: Addison-Wesley.

This book is out of print. The links on this page provide online access to the book for your own personal use. Any distribution, publication, or commercial use of this copyrighted material requires permission from the authors.

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