英文文献:Attitudes Towards and Satisfaction with Cooperatives in Alberta: A Survey Analysis-艾伯塔省对合作社的态度和满意度:调查分析
英文文献作者:Dakurah, Henry A.,Goddard, Ellen W.,Osuteye, Nicholas
英文文献摘要:
The purpose of the study is to assess the attitude towards, and satisfaction of residents of Alberta to their cooperatives. A mailed questionnaire to 1500 Alberta residents, with a 16% response rate is analyzed using Likert scales and the theory of planned behavior. The majority of the respondents are males, aged 45 or older, and earn incomes of $49,000 or less. They are reasonably educated with a high school, college or university degrees. Results of the analysis also show a population that has a general positive attitude towards and is satisfied with their cooperatives as is reflected in assessing the performance of their cooperatives as good. Further analysis using the theory of planned behaviour show that respondents' attitude towards their cooperatives is the single most important and significant predictor of their patronization behaviour. However, there are still issues of concern to be addressed for current and past members. These include the inability of management to include members in the decision making process as well as issues of member training and education for the current members, and for the former members who left because they found the experience not rewarding or unable to use the services of their cooperatives when they moved.
摘要本研究旨在评估艾伯塔省居民对合作社的态度及满意度。采用李克特量表和计划行为理论分析了一份邮寄给1500名艾伯塔省居民的问卷,回复率为16%。大多数受访者为男性,年龄在45岁及以上,年收入在4.9万美元或以下。他们接受过高中、大学或大学的教育。分析结果还显示,总体上对合作社持积极态度,并对合作社感到满意,这反映在评价合作社的表现为良好。利用计划行为理论的进一步分析表明,受访者对其合作社的态度是其光顾行为最重要和最显著的预测因子。然而,对于现任和前任成员,仍有一些值得关注的问题需要解决。其中包括管理包括成员的能力的决策过程以及问题成员当前成员的培训和教育,和前成员的离开是因为他们发现的经验奖励或无法使用他们合作社的服务当他们移动。


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