发帖
雷达卡
Philip Kotler的Marketing Management 电子版
CHAPTER1 MARKETING IN THE TWENTY-FIRST CENTURY
Marketing in the Twenty-First Century
We will address the following questions:
■ What are the tasks of marketing?
■ What are the major concepts and tools of marketing?
■ What orientations do companies exhibit in the marketplace?
■ How are companies and marketers responding to the new challenges?
京公网安备 11010802022788号
