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英文文献：Segmentation of Retail Food Store Formats in Qingdao, China-青岛食品零售业态的细分，中国
英文文献作者：Bai, Junfei,Wahl, Thomas I.,McCluskey, Jill J.
英文文献摘要：
This study empirically estimates a multivariate binary choice model for four categories of food shopping store formats. The results indicate that in the Qingdao market, traditional counter parts such as wet markets and small grocery stores have been dominated by supermarkets and hypermarkets. At the same time, the rapid growth of hypermarkets in Qingdao is significantly challenging current supermarkets in this city, but they do not compete extensively with wet markets and small grocery stores. Further development of various categories of the food shopping store format is linked to store owned characteristics, potential interrelations among existing retail formats, as well as consumers' demographics and shopping habits.
本研究实证估计了四类食品商店模式的多元二元选择模型。结果表明，在青岛市场，传统的柜台部分，如菜市场和小杂货店已经被超市和大卖场占主导地位。与此同时，青岛大型超市的快速增长对该市现有的超市构成了巨大挑战，但它们并没有与菜市场和小杂货店展开广泛竞争。食品购物商店形式的进一步发展与商店所拥有的特点、现有零售模式之间的潜在相互关系以及消费者的人口特征和购物习惯有关。
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