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1 Introduction to Strategic Marketing Management 1
Introduction 2
The Planning Process 2
Developing Plans 6
Strategic Planning 19
2 Marketing and the Strategic Marketing Planning Process 31
Introduction 32
Marketing and Markets 32
Marketing Objectives 38
Marketing Strategy 44
3 Emerging Marketing Philosophies 51
Introduction 52
Impact of Marketing on Society 52
Basic Concepts of Marketing 54
Ethical Issues in Marketing 59
Corporate Social Responsibility (CSR) 60
Internal Marketing/Internal Marketing Plans 62
4 Marketing Information, Analysis and Research 69
Introduction 71
Situational Analysis 72
SWOT Profile 78
The Internal Environment 80
The External Environment 82
Managing The Information Flow 94
Marketing Research
17 Measuring, Managing and Controlling Strategic Marketing 441
Introduction 442
Financial Evaluation and Control 442
Control 447
18 E-marketing and New Media 463
Introduction 464
The Internet and Internet Marketing 465
How Technology Impacts on Marketing Strategy 469
New Media 472
Social Media and the Social Web (Web 2.0) 474
Some Useful Definitions 480
ABE_Strategic Marketing Management (QCF Level 6).pdf
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